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Sefi Amir Spreads the Lawrence Gospel

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sefiamirsilhouettes.jpg[Photo: YouTube]

Sefi Amir, the astute restaurateur behind Lawrence and Boucherie Lawrence, both of which she runs with partners Marc Cohen, Ethan Wills and Annika Krausz, figures prominently in today's Report on Small Business in The Globe and Mail.

On the relatively new Boucherie Lawrence: "For us, opening the butcher shop was a natural evolution from the restaurant. It was less of a realization that we could do this and more of a realization that we had these relationships with farmers."

The Israeli-born Amir was also the subject of a recent - and superb - video interview by A Bit Off the Top, a blog that chronicles Jewish life in Montreal. In it, Amir talks about her butcher shop's ethos and the three types of customers the Mile End spot tends to attract.

Sefi Amir Talks Boucherie Lawrence


· Lawrence [Official Site]
· Boucherie Lawrence [Official Site]

Lawrence

5201 Boulevard Saint-Laurent, Le Plateau-Mont-Royal, QC H2T 1S4 (514) 503-1070 Visit Website

Boucherie Lawrence

5237 Boulevard Saint-Laurent, Le Plateau-Mont-Royal, QC H2T 1S1 (514) 277-8880 Visit Website