Arëm's Adventures in Extreme Food Styling

Arëm. Few restaurants in recent memory have had as bizzare a launch. The invites. The dancers. The pepper mill. The carefully orchestrated party. And Reza Azarpoor, the "exceptional man and chef" (as Arëm's press kit describes him) behind the Griffintown restaurant. That apparent $1 million plus price tag too.

And now this video clip. We're still not sure what to make of it.

Arëm Food Shoot

· Arëm [Official Site]
· Arëm More Expensive Than Toqué!, Maison Boulud [-EMTL-]