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Vicolo Throws Blogger, PR Bash to Make Everyone Forget About Frunchroom

New owners, new concept. Same PR spiel.

Inside the old Frunchroom, now Vicolo
Inside the old Frunchroom, now Vicolo

Vicolo is now open in the old Frunchroom. The name is ironic: a vicolo is a back alley in Italian and, clearly, the corner of René Lévesque and Bishop is not that. Owner Laura Shukr, who is also behind the likes of Telnova Inc. and Generation Care Inc., recently took over the doomed Frunchroom. First order of business: look for a "Marketing and PR Executive to manage the new venue." Mission accomplished, apparently. The Italian restaurant held the usual media, publicist launch yesterday. Attendees were encouraged, not so subtly, to go HAM on social media with the hashtag #vicolomtl. They duly did as they were told.

At the Vicolo media launch, the new Italian hotspot in Montreal #montreal #igersmtl #igersmontreal #livemontreal #mtlblog #vicolomtl #cynthiaconciergerie

A photo posted by (@cynthia_conciergerie) on

Premiere photo a vie de nous trois! @dconstructfashion @fashionismyreligion1 @vicolomtl #vicolomtl @traceybrookepr

A photo posted by Julie Lafrance (@lebloguedejulie) on


1425 Rene-Levesque O., Montreal, QC H3G 1T7 (514) 544-4405 Visit Website