A stroke of promotional brilliance by Molson at the Winter Olympics in Sochi has gone viral. In a patent effort to market the apparent prestige of Canuck suds and passports in concert, the epochal Montreal brewery has placed a beer fridge in Canada Olympic House that only opens with a scan of a standard Passport Canada document.
Have a look at the beer fridge in action below:
Video: The Beer Fridge - Scan Your Passport | Molson Canadian
· @Molson_Canadian [Twitter via SB Nation]
· The Beer Fridge - Scan Your Passport | Molson Canadian [YouTube]
· Beer Fridge Only Opens for Canadians in Sochi [-E-]