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Adrià Book Tour Skips Montreal - For Now

Photo: Phaidon

Ferran Adrià is no stranger to Montreal. The influential elBulli chef was last in the city in November 2011 to address l'Institut de tourisme et d'hôtellerie du Québec students and staff and, notably, accept an honorary degree.

There was also this.

ferranjbsm.jpg[Photo: Tumblr]

And what of Adrià's significant partnership with Taste Buds and Molecules author François Chartier?

All told, Adrià's apparent pull in the city did not sway his publisher Phaidon to include la belle province in a North American tour to promote the gonzo seven-volume elBulli 2005-2011. The five-city itinerary will see Adrià in Vancouver, Seattle, Toronto, New York and Chicago. But not Montreal, sadly.

Peter Tittiger, Executive Marketing Manager at Phaidon USA/Canada, explains.

He was booked for Seattle so Vancouver made logistical sense. It's only 45 minutes away by seaplane. It's really a time constraint thing. And a stop in Montreal would require some French language adjustments.

Tittiger went on to concede that the city may figure in Phaidon's plans for a second Adrià book tour. One can only hope.

· Ferran Adrià North American Tour 2014 [Phaidon]
· Ferran Adrià s'en vient à Montréal [La Presse]
· All Ferran Adrià Coverage [-E-]

Joe Beef

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