Danilo Rubbo considers himself a cheesesteak connoisseur of sorts.
"My dad is from Philly and I spend a lot of time in the city. I have never had a decent cheesesteak in Montreal."
That may well change once Rubbo and his brother open Le Phillies Cheesesteak next month in the old L'Écume Des Jours bookstore across from Café Olimpico. Rubbo hopes to import some of the best elements from his top cheesesteak shops - namely Steve's Prince of Steaks and Tony Luke's - and properly introduce the City of Brotherly Love staple to Montreal.
First, however, Rubbo needs to overhaul the space at 125 St-Viateur Ouest. And, crucially, source a reliable bread supplier.
"The bread is probably the most important element to a good cheesesteak. Well, that and the cheese."