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timslogo50.jpgIn "Canadians will be politely sad if Burger King takes over Tim Hortons", Vox contributor Sarah Kliff attempts to explain the cultural importance of the Canadian coffee and doughnut chain to Americans: "Tim Hortons is ubiquitous in Canada. Canadians spend an average of $150 at Tim Hortons annually, higher than spending at any other store. As of 2008, it controlled 62 percent of the country's coffee market. Some researchers use the proximity of the nearest Tim Hortons to measure whether an area of Canada is rural or not. Really." [Vox]

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