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Fast Food Wire

Publicists describe Poule Position or Chicken Run, a new mobile game for iPhone, iPad and Android from Les Rôtisseries St-Hubert, as "a first for a restaurant in Quebec.": "We wanted to rethink our customers' experience with the St-Hubert brand by providing a game they can take anywhere, whether it's for some entertainment at the restaurant or while they're waiting for their delivery order. It is important for us to evolve with our customers' interests and provide a dining experience that stands out," concludes Jonathan Gendreau, Senior Interactive Marketing Advisor at the 63-year-old poultry chain. [CNW]

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