Just as a world hazelnut shortage threatens to raise the price of Nutella everywhere, entrepreneur Ralph Khalil wants to import the suddenly trendy Nutella bar concept to Laval. Khalil plans to open Eatella - yes, Eatella - in the 450 in December, with plans for a second Nutella restaurant in Montreal sometime in 2015.
It seems tailor-made for a trademark infringement case. For one, there is the appropriation of the Nutella brand. Moreover, the name; a patent portmanteau of Eataly - the huge Italian market in New York from partners Mario Batali, Lidia Bastianich and Joe Bastianich, which itself has a Nutella bar - and Nutella.
This all happens, by the way, the same week as Nutelleria, another probable lawsuit victim, opens in Brooklyn.
· Deux Nutella bars ouvriront bientôt [JdeM]
· Eatella [Official Page]
· All Gimmicks Coverage [-EMTL-]