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Tiki Ming Tells Metro Commuters to Jump

Subway ad may need a rethink.

Tiki Ming's controversial noodle ad
Tiki Ming's controversial noodle ad
Baptiste Zapirain

Controversy in the Montreal Metro this past weekend over a new noodle ad from Chinese restaurant chain Tiki Ming. The underground billboards exhort commuters with the slogan "Toujours prêt à sauter!" or "Always ready to jump!"

Suicides occur on a regular, if not infrequent basis, in the Montreal Metro system. As a result, many deem the ad to be in poor taste. Tiki Ming has not made an official announcement on the fate of the ad, which remains in several stations, mere metres from the tracks.

· Montreal restaurant launches questionable ad [Sun]
· All Controversies [-EMTL-]