clock menu more-arrow no yes mobile

Filed under:

Watch Sugar Sammy Dishonour Mom's Butter Chicken

In a humorous new ad.

If you buy something from an Eater link, Vox Media may earn a commission. See our ethics policy.

For shame!
For shame!
St-Hubert

Comedian Sugar Sammy is the star of a new ad for St-Hubert. The chicken chain campaign, which has a charitable angle and also features actor Michel Barrette in a separate commercial of his own, was conceived by DentsuBos, a Saint-Henri ad agency.

Sugar Sammy's 15 second spot is firmly in his comedic wheelhouse. The gist: mom walks in as he's about to surreptitiously order a quarter chicken dinner. The punchline, naturally, is delivered in perfect joual.

Watch it here.