Prolific Montreal bar owner Éric Le François (Taverne Normand, Bar de Courcelle, Notkins, Drinkerie Ste-Cunégonde, Philémon, to name a few) just hit the reset button on his old haunt, Edgar Hypertaverne. The popular Plateau boîte closed in 2014 after 13 years in business, only to reopen almost a year ago to the day as La Flèche. That experiment, enthuastically promoted here by Assassin's Creed model, and Québécois media personality, Francisco Randez, may have proved more of a broken arrow, however. As of this week, La Flèche is officially Pub West Shefford.
The switch makes sense. Le François, after all, owns the Bromont-based Les Brasseurs de West Shefford with Simple Plan's Jeff Stinco, and Christian Martin Proulx. Proulx, incidentally, is also a partner in the pub. The brewery produces three whimsically-named beers: a pale ale (Cette Sorte-là), a red ale (L'Autre Sorte), and an India pale ale (Les Trois Lettres). The pub will presumably carry them all, with bar snacks too.
Status: Pub West Shefford, (514) 521-4661, 1562 Mont-Royal Est, now open.