A popular artisanal doughnut pusher is about to take a wholesale-to-retail leap with a brick-and-mortar shop at 156 Saint-Zotique Est. When Trou de Beigne soft opens in Little Italy later this month, doughnut devotees will be able to get a fix directly from the source. Owner Giuliano Ciccocioppo currently delivers his sweet merchandise to cafés all over the city, but is pumped to open a proper shop of his own.
"The idea is to be Montreal's only dedicated doughnut shop. We will sell a variety of different flavours, sizes, and formats of doughnuts. To compliment the doughnuts we will be serving filtered coffee, and a variety of other beverages. The focus is and will always remain on producing doughnuts of the highest quality. Not everybody knows this, but we don't use any butter, shortening or lard in our doughnuts. Instead we use organic coconut oil, which is a more beneficial alternative (and also adds to the taste!). When possible, we substitute the more common ingredients with options that are healthier, which is why we don't use any corn syrup, artificial colours or flavours, or preservatives."
Trou de Beigne's lineup of doughnuts includes the likes of maple bacon, green tea matcha, s'more, espresso, and Nutella banana. Ciccocioppo adds that the shop will be primarily for pickup, but will "have some seats and some interesting visuals to keep people entertained!" Montreal, of course, has other doughnut makers of note, from Saint-Henri's Léché to the Plateau's Crémy Pâtisserie. And let's not forget—Impasto's new Little Italy casse-croûte, Chez Tousignant, has freshly made doughnuts too from chef Michele Forgione. Stay tuned for all of Trou de Beigne's developments.