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Falafel Avenue, currently in the works at 2020 University, wants to re-examine falafel. Businessman Elie Zeidan has yet to outline his vision for "falafel revisité" but, in the interim, wants everyone to know who he commissioned to design the project (emphasis added): "Get ready for Falafel Avenue opening this spring @ 2020 University. This new fast casual concept will showcase a new dimension & modernized twist on falafels, will be entirely vegan/vegetarian and wrapped in a beautiful decor signed Jean Pierre Viau (of Toque, Patrice Patissier, Saka Ba, etc). A welcome new addition to downtown Montreal and close to McGill University!"