If you’re going to make a promotional video for your business, you should probably make something attention-grabbing — and that’s certainly what Plateau café Santropol has done this week.
The St-Urbain Street spot known for its dreamy terrasse and cream cheese-laden sandwiches has put together a parody of Netflix sci-fi horror series Black Mirror. And it’s on point, from the opening credits to the use of fictional brain-sensor technology, to the overwhelmingly nightmarish quality of what the future may bring.
The video (see above, or over here) is ostensibly a preview of the café’s, uh, “plan”, to introduce virtual reality technology into its service sometime between now and 2049. In the words of one of the video’s producers:
Our sixth wave cafe restaurant Santropol (est. 1976) has decided to embrace the future of restaurant technology by offering our customers a fully functional virtual reality experience...full scale implementation is expected by 2049 (the video is a speculation of how customers will interact with the technology).
Without spoiling, it seems that the future will bring robotic (yet still bilingual) servers, a crushingly disappointing lack of menu options, and sweet release from corporeality. Can’t wait.