American doughnut chain Krispy Kreme has made a return to the island of Montreal, with a new location now open on Sainte-Catherine Street.
Located a block away from Place-des-Arts, it comes complete with large, bill 101-friendly sign proclaiming “beignets et café”. MTL Blog first reported the news, with many exclamation points.
Given it’s a chain operation, things won’t differ substantially at this new location, which will serve Krispy Kreme’s staple glazed doughnuts, alongside various powdered and filled options.
The new Montreal location is just one part of a larger attempt for the North Carolina chain to make a comeback in Canada. Back in the early 2000s, Canada was the first international expansion for the American company, but just a few years later the franchise had closed down the majority of its stores.
This means the downtown Montreal location is not the first Krispy Kreme to open on the island — there was a Marché Central outlet back in the day — but it is the only one right now. A South Shore location, in Greenfield Park, is also still operating (it was one of the few Canadian stores to survive the chain’s near-failure in Canada).
There could be more in the works — in 2016, the company announced that it wanted to open dozens of new stores in Ontario and Quebec. That comeback is very much still in progress — there are currently nine Krispy Kremes in the entire country, the majority of which are in the greater Toronto area.
STATUS — Krispy Kreme is open at 375 Ste-Catherine W from 7 a.m. to 10 p.m. Monday to Saturday and 8 a.m. to 10 p.m. Sunday.