NDG-born gourmet burger joint Notre Boeuf de Grâce is plotting some big expansions, with plans to jumping from five to ten locations in the near future.
This week, the mini-chain took on Montreal’s eastern suburbs with a new location in Terrebonne. In coming months, expect a mix of suburban and city locations — outlets are in the works for the Plateau and the Village, but also Greenfield Park on the South Shore, and up north in St-Jérôme.
On the Plateau, Notre-Boeuf-de-Grâce will take over a former Second Cup on Mont-Royal Avenue by St-Andre Street, while in the Village, it’ll take over the now-closed Village Steak House on Sainte-Catherine and Visitation. These five new locations are in addition to one more in Laval, which opened at the start of summer.
The company got its start in 2015, when it took over the former D.A.D.’s Bagels on Sherbrooke Street in NDG — with fresh fries, and beef ground on-site, it aimed to be a quality-but-casual burger resto, that went well beyond the lettuce-tomato-pickles-and-cheese standards with all manner of toppings such as grilled pineapple, prosciutto, sautéed mushrooms, and brie (mercifully not all on the same burger). Plus, it also did brunch, a rarity for the average burger joint.
While the expansions are now coming thick and fast, it kept things slow for the first few years, adding locations downtown near Concordia in 2016, in Ville-St-Laurent in 2017, and then Pointe-Claire in 2018. (In Côte-des-Neiges, there was also a restaurant with an eerily similar name, N.B.G., or Notre Burger Gourmet — it briefly had an affiliation with Notre Boeuf de Grâce, before changing names to Alcove.)